A multicultural environment lets you learn more about the life and issues of various ethnic groups, and tailor your offers to various customer segments. So, there is nothing that would stop you from launching a money-making business that breaks geographic boundaries and lets you run your venture on a global scale. How would you like the idea of selling China-made products to customers widely spread across the world – and staying in the comfort of your own home?

the European economy is strong compared to other regions and its
total population is huge meaning there are many potential customers for you. If your store niche is locally oriented you can dropship to European countries enjoying all the benefits:
high purchase power, the popularity of online shopping, diverse population, etc.

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